{"product_id":"abbracci","title":"Abbracci","description":"\u003cp\u003e\u003cstrong\u003eCooking time: \u003c\/strong\u003e7 minutes for \u003cem data-start=\"636\" data-end=\"646\"\u003eal dente\u003c\/em\u003e, or 9 minutes for a softer texture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA bold identity for a new era of pasta.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn 2023, Pastai Sanniti, a historic pasta factory in Sannio, enters a new phase thanks to the acquisition by\u003cstrong\u003e \u003c\/strong\u003ethe\u003cstrong\u003e two-Michelin-starred chef\u003c\/strong\u003e \u003cstrong\u003eGiuseppe Iannotti\u003c\/strong\u003e. A bold and contemporary vision has transformed every aspect of the brand, leading it to break with the past to project itself towards an innovative future.\u003c\/p\u003e\n\u003cp\u003eThe rebranding was born from the encounter between the extraordinary quality of the products and a radical narrative approach, inspired by the legendary figure of Mazzamauriello, a mischievous elf of the Samnite tradition.\u003c\/p\u003e\n\u003cp\u003eMazzamauriello, a mythical and mischievous figure of the Samnite culture, has become the symbol of the project. This elf, with his pointed hat, has been reinterpreted in a modern key: an alchemist of flavors who wanders around the pasta factory while production is in progress, leaving the mark of his magic.\u003c\/p\u003e\n\u003cp\u003eHence the idea of the brand: \u003cstrong\u003eAlchemy of wheat.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe visual identity is a balance between minimalism and narration.\u003c\/p\u003e\n\u003cp\u003eEssential lines, a sober color palette and clean typography interact with humorous illustrations inspired by the world of \u003cstrong\u003eJapanese comics\u003c\/strong\u003e. This contrast creates an identity with a great personality, capable of communicating with a modern audience without sacrificing its connection with tradition.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e 100% Durum Wheat Semolina and Water\u003c\/p\u003e\n\u003c!----\u003e","brand":"Pastai Sanniti","offers":[{"title":"280g Box (3 portions)","offer_id":47657447129225,"sku":null,"price":4.95,"currency_code":"SGD","in_stock":false},{"title":"980g Box (10 portions) M0402","offer_id":47657447161993,"sku":null,"price":18.26,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/5143\/4121\/files\/abbracci.webp?v=1784467883","url":"https:\/\/maiolikasg.com\/products\/abbracci","provider":"Maiolika SG","version":"1.0","type":"link"}